Winnipeg, Canada – November 19th, 2019: 

Local brewery Farmery Estate Brewery has partnered with Cerebra, a cutting-edge sleep-focused digital health company, to help evaluate their locally grown, hops-based pillow spray product.

Cerebra helps people who suffer with poor sleep by being the first to bring lab quality sleep analysis to people’s homes. The study itself started with ten individuals who had been identified as having issues falling asleep, also known as sleep onset, through Cerebra’s in-home sleep study. The individuals used the hops pillow spray for a period of one week or more and conducted a second follow-up study to measure changes in their sleep. Results showed the Farmery hops pillow spray improved the time to fall asleep for each participant.

Few people know that in addition to brewing beer and growing barley and hops, Farmery Estate Brewery, based in Neepawa Manitoba, has also been experimenting with extracting hop oil using a steam-extraction process for years, and researching other uses and applications for hops and potential hop-oil infused products.

Chris Warwaruk, co-owner of Farmery comments,“We’ve always had surplus hops from our harvest. We were looking for something else we could make from our hops, and knew there was probably some health benefits. We started testing and prototyping a line of hop-oil infused health and wellness products, such as shampoo, lotions, lip balms and skin salves—and a sleep product that would become the DreaMist Pillow Spray, a blend of our hop-oil with other aromas such as sage, frankincense, and lavender.”

On the partnership with Cerebra, Warwaruk explains, “we wanted to go the extra step in conducting an exploratory study using scientific equipment to assess its effect on sleep, a first step to test if there was a real effect behind people’s use of it over the centuries.”

The CEO of Cerebra, Dawson Reimer, says he was excited to work with Farmery to bring real measurement in support of the already substantial scientific support for a hops product to be useful for sleep, and that this exploratory study meshed well with the goals of the company. “By measuring sleep where it happens, in the brain and in your home, Cerebra is uniquely able to bring objective, lab-quality sleep measurement to help individuals understand how sleep products impact their sleep. We are excited to see companies like Farmery explore the impact of their product on sleep.” Reimer comments.                                                                    

Farmery Hop-Oil Infused Pillow Spray is currently available for sale on the Farmery Estate Brewery website.

Cerebra’s in-home study is available for purchase in western Canada at www.cerebra.health and through the company’s clinical and retail partners.

Disclaimer:  Trial results are suggestive of effect on sleep onset.  Further trials needed to confirm safety and efficacy.  These statements and products have not been evaluated by Health Canada.

 

 

The background on hops

Throughout history, hops have become an essential ingredient in making beer. A lesser known use for hops is its herbal qualities, and its use throughout the centuries to help with restlessness and sleep. 

Hops have a long history of use in herbal medicine and have traditionally been used to treat a variety of ailments. In Europe, people began noticing that field workers who cultivated hop plants tended to fall asleep on the job more than usual. Their work was no more physically demanding than any other fieldwork, so people began to wonder if hops had sedative properties.

Early scientific studies found no solid evidence to support claims of hops’ sleep-inducing potential. Hops is closely related to the cannabis plant, which is being studied more intensely in recent years for its health benefits and even prescribed medically. More recently researchers have refined their studies to take a closer look at the health benefits of hops, including their effect on anxiety and sleep disorders. Several scientific studies suggest that hops have sedative effects.*

 

Testimonials

“I just wanted to share my experience with the DreaMist pillow spray that I tried out over the last couple months.   It was very simple to use, just spray a couple mists on your pillow at bed time and breath yourself away to a good night’s sleep. The aroma is very calming, it seemed to make me breathe deeper and relaxed my entire body. I have been using the product nightly for a better sleep and would highly recommend you give it a try!”  Curtis Dickson

“I frequently have problems falling asleep at night. I consistently fall asleep faster while using DreaMist and I feel more rested in the morning. The smell is pleasant but not overpowering. I would recommend trying DreaMist as an inexpensive and easy way to improve sleep.” Tracy Macnair

 

About Cerebra

Cerebra Health Inc. is a Canadian digital health company focused on improving access to advanced digital sleep analysis and diagnostic technology for the assessment of sleep and the diagnosis of sleep disorders. 

Cerebra Medical, a wholly owned subsidiary of Cerebra Health, operates an ISO 13485:2016 certified Quality Management System for the design, development and manufacture of EEG sleep monitoring systems and medical device software for collection and analysis of physiological data recorded during sleep. Cerebra Medical holds an MDSAP certificate in conformance with the requirements of Health Canada and FDA.  

Cerebra’s sleep study services provide unmatched capabilities for in-home sleep analysis, with a focus on improved user experience, state-of-the-art technology, and increased operational efficiency. Cerebra is also working in partnership with leading sleep scientists and researchers to revolutionize clinical sleep medicine by leveraging its core capabilities in digital sleep analysis.

Prodigy DSA is medical device software that has received approval by Health Canada for use in the assessment of sleep and diagnosis of sleep disorders. Michele Sleep Scoring is medical device software that has received approval in Canada, the European Union and the United States of America.

 

About Farmery Estate Brewery

Farmery Estate Brewery is North America’s original estate brewery, where beer is not only brewed, but ingredients such as barley and hops used in the beer is grown on their family farm.

Farmery believes in adding value to what they grow, and make other products from the barley and hops they grow, ranging from barley flour mixes such as beer bread, flapjack and chocolate cake mixes, to malted sodas using their barley malt that the whole family can enjoy, to their upcoming health and wellness line infused with their hop oil.

Farmery’s brewery and farm are located in Neepawa, Manitoba, Canada, and is owned/operated by two brothers, Lawrence and Chris Warwaruk.

 

*Peer reviewed Journal publications on Hops

Morin et.al. Sleep. 2005 Nov;28(11):1465-71.

Dimpfel et.al. Eur J Med Res. 2008 May 26;13(5):200-4.

Franco et.al. Acta Physiol Hung. 2012 Jun;99(2):133-9.

Franco et.al. PLoS One. v.7(7); 2012.

 

For more information or to schedule an interview contact:

Farmery Estate Brewery:

Chris Warwaruk, Co-Owner

204-951-0333

 

Cerebra:

Mary Fearon or Lindsay Glasspoole

mary@arc.agency / lindsay@arc.agency

416-738-9506